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PennyWise: Spend Wisely, Save Easily.

PennyWise:

Spend Wisely, Save Easily.

Overview
PennyWise: Spend Wisely, Save Easily.

PennyWise is a budgeting app designed to help users manage their finances by tracking expenses, setting financial goals, and gaining insights into their spending habits. The website serves as a marketing platform for the app, showcasing its features and helping potential users understand the value of PennyWise. The site includes key sections such as feature highlights, user testimonials, and a clear call-to-action to encourage users to download the app.

Industry
Fintech
Platform
Mobile App
Timelines
2 Month
Year
2024
Business Needs
Client Request

We need a website that clearly showcases the features of PennyWise, explaining how the app helps users take control of their budgeting. The site should highlight key functionalities and offer an easy path for users to download or sign up for the app. Additionally, the design should reflect the app’s easy-to-use and friendly approach to personal finance.

My Role

I think about the big picture and focus primarily on your product’s funding & business success. i research deeply, validate thoroughly, and launch confidently.We think about the big picture and focus primarily on your product’s .I was responsible for creating an engaging and informative website that not only promotes PennyWise’s features but also provides a seamless experience for visitors. Our role involved: Designing a visually appealing homepage with easy-to-read copy that highlights PennyWise’s core features like budget tracking, goal-setting, and spending insights. Creating interactive sections that visually demonstrate how the app helps users manage their finances in real time. Ensuring a clear and simple sign-up flow for visitors to download the app or sign up for updates. Developing a responsive design that works seamlessly on both desktop and mobile devices to ensure accessibility.nding.

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"We need a tool to manage tasks, resources, and communication across departments."
Alan Schowalter
Product Manager at AnyDay
Project
Problems
Solutions
1
Difficulty Explaining Complex Features Budgeting apps often have complex features that may be difficult for users to understand immediately.
2
I created interactive demos that visually showcase how PennyWise helps users set budgets, track spending, and achieve financial goals, making it easier for potential users to understand its core functionalities.
1
Unclear Path to Download the App Visitors often leave websites without taking action if the process to sign up or download the app isn’t straightforward.
2
I designed prominent, clear calls-to-action on every section of the page, guiding users to download or sign up for PennyWise in just a few clicks. I also made sure that users could easily access the app download link for both iOS and Android.
1
Lack of Trust or Credibility for New Users New users may hesitate to download an app without knowing how it works or whether it’s trustworthy.
2
I added testimonials and user reviews to showcase positive feedback, and also highlighted key security features to build trust. These elements provide social proof and help visitors feel more confident about trying out the app.
Overview
Research Process

The research process is the foundation of any successful design project. By understanding the needs, challenges, and goals of both users and the business, we can create solutions that are both effective and impactful. This process involves a series of key stages that guide us toward a well-informed design.

Stages
SWOT analysis
Business Analysis
Map
User flow
Stage 3
Wireframe

In the wireframing stage, we create low-fidelity sketches or prototypes of key screens, focusing on layout, structure, and functionality without the distraction of visual design. This allows us to test and refine the user experience early on.

Stage4
Design System

In this stage, I build a design system that includes reusable components, style guides, and patterns. This ensures consistency across the product and makes future updates easier to manage.

Stage 3
Featured Pages

At this stage, I focus on developing and integrating the features defined in earlier stages, ensuring they function as intended and meet the user and business requirements.

Stages
SWOT analysis
Business Analysis
Map
User flow
Stage4
Handoff To Developer

The final stage involves handing off the design to the development team, providing them with all necessary assets, specifications, and guidelines to bring the design to life seamlessly.

Conclusion
Results

I worked hard to create a modern and user-friendly interface that allows restaurant owners to easily manage their reservations and orders. With Tabela, I streamlined the ordering process, reducing wait times for customers and increasing efficiency for restaurant staff.

Since the launch, I have seen a significant increase in the number of restaurants using Tabela to manage their operations.

I'm proud to have contributed to the success of our clients and are committed to further improving the Tabela platform to meet their evolving needs.

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